Chef stories was awarded by the Chamber of Halkidiki, after a public procurement competition, a project to promote the gastronomy of Halkidiki, as part of the program “Agricultural Development of Greece 2014-2020 CLLD LEADER”.
With enthusiasm, but also a sense of responsibility, Chef stories saw a great opportunity in this project, for meaningful actions and the creation of a strategic plan, which would be a starting point for further development but also a reason to leave something behind.
The strategy was based on the fact that the way people travel has changed, there is a significant shift to alternative forms of tourism and that what visitors are looking for is, quality and experiences. Halkidiki is already a powerful tourism product, which however has particular potential for improvement and further development.
The project was named Taste Halkidiki, in order to have high penetration in domestic and international target groups, but also to become part of the overall strategy of Halkidiki Tourism Organization and the campaign visit-halkidiki.
The goal was to create a modern, strong and recognizable corporate identity, which will express and describe every aspect of the place:
- history and tradition
- the environment (land-sea-sun)
- the peculiarity of the recognizable shape of Halkidiki with the 3 peninsulas (feet)
The logo that was proposed and accepted, managed to embrace all the above elements in a modern and explicit way.